Merchant Product
1. Community Standards
Ads must not violate our Community Standards. Ads on Instagram must not violate the Instagram Community Guidelines.
2. Illegal Products or Services
Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or Product that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
3. Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
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4. Tobacco and Related Products
Ads must not promote the sale or use of tobacco products and related paraphernalia. Merchants must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.
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5. Unsafe Substances
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Surmavaly in its sole discretion.
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6. Weapons, Ammunition, or Explosives
Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.
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7. Adult Products or Services
Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning must be targeted to people 18 years or older and must not focus on sexual pleasure.
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8. Adult Product
Ads must not contain adult Product. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads that assert or imply the ability to meet someone, connect with them or view Product created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
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9. Third-Party Infringement
Ads must not contain Product that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report Product that you feel may infringe upon or violate your rights, please visit our Intellectual Property Help Center.
10. Sensational Product
Ads must not contain shocking, sensational, inflammatory or excessively violent Product.
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11. Personal Attributes
Ads must not contain Product that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name.
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12. Misinformation
Surmavaly prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Surmavaly. Find out more about Fact Checking on Surmavaly here.
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13. Controversial Product
Ads must not contain Product that exploits crises or controversial political or social issues for commercial purposes.
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14. Non-Functional Landing Page
Ads must not direct people to non-functional landing pages. This includes landing page Product that interferes with a person’s ability to navigate away from the page.
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15. Cheating and Deceitful Practices
Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.
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16. Grammar & Profanity
Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.
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17. Nonexistent Functionality
Ads must not contain images that portray nonexistent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple choice options in the ad creative itself.
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18. Personal Health
Ads must not contain “before-and-after” images or images that contain unexpected or unlikely results. Ad Product must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.
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19. Payday Loans, Paycheck Advances, and Bail Bonds
Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone’s expenses until their next payday. Short term loan refers to a loan of 90 days or less.
20. Multilevel Marketing
Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.
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21. Penny Auctions
Ads may not promote penny auctions, bidding fee auctions, or other similar business models.
22. Misleading Claims
Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users.
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23. Low Quality or Disruptive Product
Ads must not contain Product leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original Product and a majority of unrelated or low quality ad Product. For more information on what we consider low quality, visit our Business Help Center.
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24. Spyware or Malware
Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
25. Automatic Animation
Ads must not contain audio or flash animation that plays automatically without a person’s interaction or expands within Surmavaly after someone clicks on the ad.
26. Unacceptable Business Practices
Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
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27. Circumventing Systems
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad’s Product or destination page.
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28. Prohibited Financial Products and Services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
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29. Sale of Body Parts
Ads must not promote the sale of human body parts or fluids.
30. Vaccine Discouragement
Ads must not discourage people from vaccination or advocate against vaccines.